The purpose of Inform is to inform.
There are many articles published daily around scientific related news and some are important for the general public to know of. Unfortunately, many of the more popular news sites take only particular parts of the articles that are interesting to display to their viewers or readers.
The founder, Nathan Bramley, decided that something needed to be done about this. He is a Sydney-based high school science and maths teacher who would browse articles to find content that he could display to his classes; making the lesson more current and relevant to the class. He decided to also display this information for the general public; breaking down complex articles so that everyone could enjoy and be informed.